Day: September 24, 2019

Rob O'Rourke

Confused people don’t buy – how to control a sale in 3 steps

Most of the time, you don’t lose sales due to the competition being better. You lose them due to confusion. Confusion about the point of the project, the value it would bring to the business, the plan, the what and the how. You might think the client will choose either you or a competitor. There